Cash App used influencer marketing and a song to go viral on TikTok

Cash App generated millions of impressions on TikTok by hiring members of the Hype House and other influencers to promote a song about the app.

Source: Cash App used influencer marketing and a song to go viral on TikTok – Business Insider

Dating Disruption — How Tinder Gamified an Industry

Tinder’s entrance into the dating app industry was a literal game changer.

Source: Dating Disruption — How Tinder Gamified an Industry

TikTok longshot: How a viral video doubled the paycheck of an Austin designer

Any social media user knows the rush a few hundred likes on a post can bring, but many users never gain much attention outside of friends and family.

Source: TikTok longshot: How a viral video doubled the paycheck of an Austin designer – Columbian.com

Will Spotify Ruin Podcasting?

Hi, Welcome to BIG, a newsletter about the politics of monopoly. If you’d like to sign up, you can do so here. Or just read on… Today I’m going to write about podcasting, with some observations on how a media market that is far healthier than online publishing functions. But first, a quick update on

Source: Will Spotify Ruin Podcasting? – BIG by Matt Stoller

How Dubsmash revived itself as #2 to TikTok

Lip-syncing app Dubsmash was on the brink of death. After a brief moment of virality in 2015 alongside Vine (R.I.P), Dubsmash was bleeding users faster than it could recruit them. The app let you choose an audio track like a rap song or movie quote and shoot a video of you pretending to say the […]

Source: How Dubsmash revived itself as #2 to TikTok | TechCrunch

Why Your ‘I Don’t Pay for Apps’ Mentality Makes No Sense

If I had a dollar for every time I heard someone say “I don’t pay for apps” I’d have enough money to pay for all the apps in the App Store.

Source: Why Your ‘I Don’t Pay for Apps’ Mentality Makes No Sense

TikTok took over VidCon, and YouTube is next

YouTube offers what TikTok can’t — stability

Source: TikTok took over VidCon, and YouTube is next – The Verge

Millennials and Gen Zers are turning to an unlikely source in an attempt to crowdfund cash for everything from coffee to medical bills

When strapped for cash, what’s a millennial or Gen Zer to do? Turn to Venmo, apparently. Young adults in need of money are using the mobile payment app as a crowdfunding platform by calling for financial help on Twitter and including a link to their Venmo account, reported Suhauna Hussain for the Los Angeles Times .

Source: Millennials and Gen Zers are turning to an unlikely source in an attempt to crowdfund cash for everything from coffee to medical bills

Snap’s gender-swap filter went viral – so did the stock

Snap sees a dramatic recovery over the past several months. (AFP Relaxnews pic) NEW YORK: It only took six months and a basket of disguises for Wall Street to love Snap Inc again. Snap has seen a dramatic recovery over the past several months, with shares more than tripling off a record low in December to trade at their highest level in more than a year.

Source: Snap’s gender-swap filter went viral – so did the stock

Amazon Shopping Is Easy. Browsing Is Agonizing.

By Shira Ovide | Bloomberg July 11 at 12:58 PM Amazon.com Inc. scored a big victory this week when pop star Lady Gaga said she would sell her new line of cosmetics exclusively on the company’s e-commerce mall. The deal also shines an uncomfortable light on another category of Amazon shopping that can be frustrating.

Source: Amazon Shopping Is Easy. Browsing Is Agonizing.