The Toy Association is stepping up its year-round efforts to help members hone their influencer strategies.
Source: Toy Association Fosters Meaningful Partnerships • The Toy Book
The toy business changes constantly and every year different trends are key to selling products. These trends will be the drivers in 2019.
Source: The Biggest Toy Industry Trends In 2019
At the London Toy Fair 2019 we evidenced an increasing number of brands responding to sustainability concerns with new alternative materials for baby and children’s produ
Source: London Toy Fair Highlights 2019 | Trend Bible
Building a kids brand can get sticky, especially when the market is full of products that typically fall into two broad buckets: conventional products crowded with mascots, superheroes, and cartoon characters; or the stripped-down, simpler look of the natural kids set.
Source: The messy game of building a kids brand: ‘We need to define our stories better’