Despite beliefs that the younger generation prefers to shop online, they’re actually the most likely to do more shopping in physical stores.
Source: Retail study challenges myth that digital natives only shop online
Millennials and Gen Zs are not satisfied with their lives, their financial situations, their jobs, government and business leaders, social media, or the way their data is used, a Deloitte report says
Source: More millennials, Gen Zs want to travel than buy home, start family: Report | Business Standard News
Meidea designer Lucia Rosin says millennials’ nomadic lifestyles are forcing denim brands to rethink fabric, fit and silhouettes.
Source: Millennials’ Love for Experiences is Even Changing Denim Fits – Sourcing Journal