Snap sees a dramatic recovery over the past several months. (AFP Relaxnews pic) NEW YORK: It only took six months and a basket of disguises for Wall Street to love Snap Inc again. Snap has seen a dramatic recovery over the past several months, with shares more than tripling off a record low in December to trade at their highest level in more than a year.
Source: Snap’s gender-swap filter went viral – so did the stock
Most 16-year-olds in today’s digital world spend their time browsing the internet, laughing at the newest creative memes. Others join these underground subculture online communities of like-minded people like coders, gamers, or streetwear collectors.
Source: How This 22-Year-Old Gained 7 Million Followers in 18 Months on Instagram
Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! With so many features, post types, tools, designs, styles, and more, it can be difficult to know what’s currently “popular” on Instagram.
Facebook, Twitter, Snap and Pinterest are doubling down in their missions to lure influential creators away from Google, with each platform making product announcements at the conference once heralded as “YouTube Mecca” . VidCon, which held its first conference in 2010 in Los Angeles, is designed to give influencers and creators a space to come together to celebrate their success in online video.
Source: Platforms scramble to win creators away from YouTube – the ‘clear front runner’ in video
Social media is now a daily habit for many adults worldwide, and particularly for young digital natives. In the United States alone, nearly 80% of Snapchat and Instagram users between the ages of 18 and 29 say they engage with the app every day, with 68% and 60% respectively saying they use it multiple times a day, according to a study published by the Pew Research Center in April 2019.
Source: The New Social Media
“Younger people seem to be more drawn to visual content, and the platforms that offer a seemingly unlimited supply of it,” said Toby Cox, at D.C.-based business research firm The Manifest, which studied who uses Facebook. When kids say Facebook is for their parents, they’re not kidding.
A survey carried out by Business Insider alongside SurveyMonkey Audience partner Cint questioned 1,884 Americans aged 13 to 21 to discover the social media use of Generation Z (those born after 1996).
Source: More teenagers are abandoning Facebook for YouTube, Snapchat, and Instagram – TechSpot
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study […]
Source: Report: Consumers want to be entertained on social media – PR Daily | PR Daily
The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK. As the first generation to all reach adulthood after the advent of ‘big social’, new research reveals … [Read more…]
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