Food and beverage manufacturers in the U.S. are facing more pressure than ever due to empowered consumers, new competition and the rise of online grocery. A valid question to ask is if brands still matter? They do. Mein Deal on Unsplash Food and beverage manufacturers in the U.S. are facing more pressure than ever due to empowered consumers, new competition and the rise of online grocery.
Category: Purpose Brands
The reasons why consumers give to charity
New research sheds light on which charities consumers are most likely to donate to, why they don’t give, and how to engage more young people with good causes.
Source: The reasons why consumers give to charity – Marketing Week
What LGBTQ+ Consumers Want Retailers to Know
If the global LGBTQ+ community was a country, it would be the fourth-largest economy in the world — an economy that insists on doing business on its own terms.
Source: Commentary: What LGBTQ+ Consumers Want Retailers to Know
The huge opportunity from political chaos
Daddy Couture and Pride Month: More than just a fashion statement
June is LGBTQ+ Pride Month and it’s a time where brands big and small express solidarity with the LGBTQ+ community, reminding their customers they are a progressive business that welcomes everyone.
Source: Daddy Couture and Pride Month: More than just a fashion statement
Consumers Love Meat, Hate Cruelty, and Don’t Worry Much about Straws
While the impact plastic straws have on the environment has gotten a lot of attention in recent months, it’s not actually a big concern for consumers in the US – at least according to the responses of more than 2,000 consumers polled in 25 cities across the US. The survey, from … Read more »
Ethical business: Young people behind a ‘rising trend’
Generation Z are forcing companies to become more ethical, according to an academic.
Source: Ethical business: Young people behind a ‘rising trend’ – BBC News
Gucci Makes a Pro-Choice Political Statement on the Runway at Its Cruise 2020 Show
Source: Gucci Makes a Pro-Choice Political Statement on the Runway at Its Cruise 2020 Show
Does Cause-Based Commerce Really Work?
In the U.S., there’s a potent landscape for retailers and brands to take a stance on key issues plaguing the consumer’s thoughts.
A Brand’s Cultural Relevance Is Almost as Important as a Strong Image
Consumers also want them to be philanthropic.
Source: A Brand’s Cultural Relevance Is Almost as Important as a Strong Image, Study Finds – Adweek
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