Food and beverage manufacturers in the U.S. are facing more pressure than ever due to empowered consumers, new competition and the rise of online grocery. A valid question to ask is if brands still matter? They do. Mein Deal on Unsplash Food and beverage manufacturers in the U.S. are facing more pressure than ever due to empowered consumers, new competition and the rise of online grocery.
Source: Brands Still Matter, If They’re Fueled By Purpose
New research sheds light on which charities consumers are most likely to donate to, why they don’t give, and how to engage more young people with good causes.
Source: The reasons why consumers give to charity – Marketing Week
If the global LGBTQ+ community was a country, it would be the fourth-largest economy in the world — an economy that insists on doing business on its own terms.
Source: Commentary: What LGBTQ+ Consumers Want Retailers to Know
June is LGBTQ+ Pride Month and it’s a time where brands big and small express solidarity with the LGBTQ+ community, reminding their customers they are a progressive business that welcomes everyone.
Source: Daddy Couture and Pride Month: More than just a fashion statement
While the impact plastic straws have on the environment has gotten a lot of attention in recent months, it’s not actually a big concern for consumers in the US – at least according to the responses of more than 2,000 consumers polled in 25 cities across the US. The survey, from … Read more »
Source: Consumers Love Meat, Hate Cruelty, and Don’t Worry Much about Straws, Survey Shows – Environmental Leader
Generation Z are forcing companies to become more ethical, according to an academic.
Source: Ethical business: Young people behind a ‘rising trend’ – BBC News
According to creative director Alessandro Michele, the collection is about freedom.
Source: Gucci Makes a Pro-Choice Political Statement on the Runway at Its Cruise 2020 Show
In the U.S., there’s a potent landscape for retailers and brands to take a stance on key issues plaguing the consumer’s thoughts.
Source: Does Cause-Based Commerce Really Work? – WWD