Evergreen Content Isn’t Trendy; It’s Timeless.

With voice gaining momentum through Alexa and Siri and the keywords war heating up, senior brand and digital consultant at Orchard Mikaela Crimmins (pictured below) explains the value of ‘evergreen’ content. In an industry where the word ‘content’ is on everyone’s lips, I appreciate that ‘evergreen content’ could be a slippery slope to other marketing clichés.

Source: Evergreen Content Isn’t Trendy; It’s Timeless.