The attraction of ‘healthy-lifestyle’ type consumers into the sports nutrition sphere has fueled rapid growth in the category, but could also serve to dilute its message, an expert says.
Source: In attracting new consumers, sports nutrition sphere runs risk of dilution, expert says
A Nielsen survey of more than 20,000 consumers found between 45% and 64% of them didn’t think beef, chicken or pork were high-protein sources.
Source: Survey: Americans love protein, even if they don’t understand it | Food Dive
Food and beverage products touting protein claims has become a big business driven by strong consumer interest, however two Nielsen surveys highlight knowledge gaps consumer still have about the nutrient.
Source: Is there a protein perception problem? Nielsen surveys reveal consumer knowledge gaps
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