CLOSE LOS ANGELES — Even after all these years, the offer still sounds really enticing. Point a camera at yourself, attract an audience, and get rewarded for your efforts by YouTube. Pose with a product and make money from brands on Instagram.
Source: On YouTube or Instagram? Here’s what it takes to make money as social media ‘influencer’
A coterie of Australian influencers are taking a particular corner of Instagram by storm, one expensive oven at a time
Source: Meet the murfers: laid-back mums or busy brand-builders? | Life and style | The Guardian
On social media, where doctors and nurses find fame thanks to their on-camera personalities, credible and safe medical information might be left behind in the process
Source: What’s up, doc? How ‘medical influencers’ are muddling health facts online | National Post
We’re starting to see influencers for what they are — brands with something to sell.
Source: Why People Don’t Believe Tana Mongeau And Jake Paul’s Engagement Is Real
And why there’s a good chance this won’t be the last viral wedding of its kind.
Source: Marissa Fuchs Proposal Stunt Shows Power Of Influencers
A fashion influencer was swept off on a multi-day surprise engagement. It was also a marketing stunt.
Source: Fashion Ambitionist’s viral proposal was also a marketing stunt – Vox
Instagram is trialling removing likes, influencers are getting their arses out at Chernobyl, #ads are lowering engagement – what’s next for the divisive demographic?
Source: Is the era of the influencer over, or just evolving? | Dazed