Sending someone on an African safari, staying in an Irish castle or going to Coachella makes them happier in the long run than a physical object.
Source: Why experience gifts are worth the expense – MarketWatch
Consumers still prefer purchasing physical gift cards, but digital gift cards are also becoming popular. Check out which consumer segments purchase and use gift cards and likely future trends.
Source: Gift Card Preferences: Digital vs. Physical, Demographics, Trends | Study