Fuelled by the backlash against clean eating, these food and drink consumer’s reject fad diets and treat food as nourishment.
Category: Functional Food
Functional foods attract health-conscious consumers | Food Dive
Kerry found a balanced diet is seen as the top way to proactively manage health, and nearly two-thirds of people want added benefits from what they eat and drink.
Source: Functional foods attract health-conscious consumers | Food Dive