Unlike other industries where e-commerce sales have disappeared, beauty consumption has partly shifted online or to drug stores, which are essential businesses.
Source: Americans are becoming their own beauticians while under Covid-19 lockdown
The future of consumer spending, decision-making and experiential shopping may well be impacting the desire for new and novel engagement and selling techniques.
Source: Is the Demise of the Direct Beauty Selling Model Upon Us?
In today’s world, men as women also try to look good, dress fashionably, be in trend and keep up with various new inventions. Already every man who follows fashion has got a vape for himself, which has many advantages over regular cigarettes and is also a cool addition to the style.
Source: Vaping As A New Stylish Accessory
Celebrity styles and social media influencers are shaping the uptake of do-it-yourself hair dye by young British males.
Source: In-home hair colourants on the rise amongst 16-24-year-old men
The beauty industry has been talking about the men’s opportunity for years, but it finally seems like the category is hitting its groove.
Source: The Men’s Market Is Finally Having Its Moment – BeautyMatter
Experiential shopping, sensorial products and indulgence are high on the minds of consumers when looking for new and novel beauty buys. We take a look at how the world of indulgence is cosmetics is changing.
Source: Indulgence in Beauty: How Brands are Appearing Attractive
Buying beauty online lacks “the sensory part of the retail experience.”
Source: Amazon’s Store for Beauty Professionals: Ulta and Sally Beauty Threat? | Fortune
It is one of the fastest growing organisms on earth.
Source: Algae in cosmetics: fab or fad? | Living