Americans are becoming their own beauticians while under Covid-19 lockdown

Unlike other industries where e-commerce sales have disappeared, beauty consumption has partly shifted online or to drug stores, which are essential businesses.

The future of consumer spending, decision-making and experiential shopping may well be impacting the desire for new and novel engagement and selling techniques.

Source: Is the Demise of the Direct Beauty Selling Model Upon Us?

12 Indie Beauty Brands Gen Z & Millennial Women Want To Try

Source: 12 Indie Beauty Brands Gen Z & Millennial Women Want To Try | Ypulse

Vaping As A New Stylish Accessory

In today’s world, men as women also try to look good, dress fashionably, be in trend and keep up with various new inventions. Already every man who follows fashion has got a vape for himself, which has many advantages over regular cigarettes and is also a cool addition to the style.

Source: Vaping As A New Stylish Accessory

In-home hair colourants on the rise amongst 16-24-year-old men

Celebrity styles and social media influencers are shaping the uptake of do-it-yourself hair dye by young British males.

Source: In-home hair colourants on the rise amongst 16-24-year-old men

The Men’s Market Is Finally Having Its Moment

The beauty industry has been talking about the men’s opportunity for years, but it finally seems like the category is hitting its groove.

Source: The Men’s Market Is Finally Having Its Moment – BeautyMatter

Indulgence in Beauty: How Brands are Appearing Attractive

Experiential shopping, sensorial products and indulgence are high on the minds of consumers when looking for new and novel beauty buys. We take a look at how the world of indulgence is cosmetics is changing.