John Poelking is a Leisure Analyst at Mintel. His passion for live entertainment, movies, television, technology and travel informs his sector knowledge. July 10th, 2019 July 10th, 2019 The wide variety of digital content available to US consumers has opened up the possibilities for what can attract a dedicated audience.
Category: Choice Paradox
Millennials Take The Longest to Pick a Streaming Show
Streamers 18-34 in the United States take nearly 10 minutes to decide on what to watch when they fire up Netflix, Hulu or Amazon, Nielsen finds
Source: Millennials Take The Longest to Pick a Streaming Show
How linear TV benefits from an excess of streaming options
Nielsen’s Total Audience Report offers a deep dive into the state of video.
Source: How linear TV benefits from an excess of streaming options | AdAge
TV watchers are facing a ‘paradox of choice’
old favorites
Source: TV watchers are facing a ‘paradox of choice’, Nielsen finds | The Drum
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