Bloomberg Media’s innovation department, BHIVE, recently revealed the results of a study into the habits of different types of news consumers. Here, we talk to Karen Johnson, head of design research for BHIVE at Bloomberg Media, about the research. The latest round of research from the BHIVE team focussed on one important question: what motivates […]
A few decades ago, tourism was about tours and sightseeing. For Affluent Americans today, these wealthy travelers increasingly demand more authentic, unique, immersive and experiential trips. But they don’t fit into a single mold. For destination marketers, that means understanding and catering to their differences and designing itineraries and marketing that speak to them. There […]
No matter what field of business you’re in, you’re most certainly dealing with some type of consumers. So explore the many different types of consumers and learn how to connect with them the easy way.