Bloomberg Media’s innovation department, BHIVE, recently revealed the results of a study into the habits of different types of news consumers. Here, we talk to Karen Johnson, head of design research for BHIVE at Bloomberg Media, about the research. The latest round of research from the BHIVE team focussed on one important question: what motivates […]
Category: Segmentation
Low-tier city youth: key consumer segment for FMCG brands – Kantar
Guided by data, we can understand what they are buying and why.
Source: Low-tier city youth: key consumer segment for FMCG brands – Kantar
The Four Groups of Millennials Marketers Value Most — Amobee
Marketers are spending 500% more to reach Millennials than any other audience.
Source: The Four Groups of Millennials Marketers Value Most — Amobee
Capturing enthusiasm: The rise of the casual hardcore consumer | Campaign US
Fierce brand loyalty among consumers is waning. Find out what Justin Cox thinks the industry can do about it.
Source: Capturing enthusiasm: The rise of the casual hardcore consumer | Campaign US
Six key types of affluent traveler – and how to get them to your destination – GenPop
A few decades ago, tourism was about tours and sightseeing. For Affluent Americans today, these wealthy travelers increasingly demand more authentic, unique, immersive and experiential trips. But they don’t fit into a single mold. For destination marketers, that means understanding and catering to their differences and designing itineraries and marketing that speak to them. There […]
Source: Six key types of affluent traveler – and how to get them to your destination – GenPop
15 Different Types of Consumers (Plus Tips for Connecting with Them)
No matter what field of business you’re in, you’re most certainly dealing with some type of consumers. So explore the many different types of consumers and learn how to connect with them the easy way.
Source: 15 Different Types of Consumers (Plus Tips for Connecting with Them)
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