Video marketing works—that’s established. What remains to be seen is how certain types of businesses are using video, and how they can be more strategic about their usage to increase ROI.
Source: This Is How Small Businesses Are Using Video Marketing In 2020
B2B organizations must be where their millennial customers are having conversations today. If you’re not, out of sight, out of mind.
Source: Marketing to B2B Millennials in 2020 | Digital Futurist Keynote Speaker Brian Fanzo
As privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target users.
Source: Is personalization, ID resolution worth risking customer trust? – MarTech Today
Here’s how payments – from recurring transactions to the subscription economy – are changing ways we buy and sell and helping businesses get paid faster.
Source: New payment technologies: challenging business as usual | INTHEBLACK
Your small business needs to have a strong social media presence. We know you know this. But we also know that within the time, budget and personnel constraints that are inherent to marketing for small businesses, it’s hard to know how you can possibly compete with the big guns and elevate your social media content […]
Source: Why Small Businesses Should Use Comedy In Their Social Media Marketing – Relevance
Ahmedabad-based coworking startup DevX aims to create a holistic startup ecosystem in Tier II cities across India. Apart from world-class coworking spaces, it runs a startup accelerator service.
Source: [Startup Bharat] This coworking startup aims to build startup ecosystem in Tier II cities
Amazon CEO Jeff Bezos has always placed an emphasis on pleasing the company’s customers, but he may have neglected to do so this time.
The goal of a commercial business is to increase sales, and retaining current customers is key to making this happen. But according to a new report from The Manifest, only 6% of small businesses
Source: Just 6% of Small Businesses Focus on Keeping Customers – Small Business Trends
B2C brands are reaping the benefits of being responsible businesses who appeal to conscious consumers, so B2B marketing is following suit.
One of the biggest challenges for marketing teams today is measuring this return on investment for each of its businesses.
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