Personalised recommendations are a powerful tool in ecommerce. Help consumers to navigate easily around websites, finding and purchasing the items they like
Source: Personalised Recommendations in Ecommerce | Modern Retail
Over three-quarters of UK consumers check online reviews, with TripAdvisor 2.5 times more influential than Google*Women check online reviews more…| Hospitality | Online | Technology | National |
Source: 3/4s of UK consumers check online reviews, TripAdvisor 2.5x more influential than Google | Bdaily
Britain is a nation of online complainers, a study has revealed. A survey of 2,000 adults found almost one-third of shoppers have left a negative review online. Of these, seven in 10 have complained
Source: One-third of UK online shoppers have posted a negative review, survey says | The Independent
For those under 55, the majority of review consumption now occurs on smartphones.
Source: 85% of consumers disregard local reviews more than 3 months old – Search Engine Land
A new study reveals the importance that consumers place on local reviews from other customers.
Source: 85% of Consumers Think Local Reviews Older Than 3 Months Aren’t Relevant – Search Engine Journal
While 58 percent of consumers were unaffected by the presence of an incentive, 42 percent were less willing to trust them.
Source: Report: ‘Incentivized reviews’ effective for consumers and brands – Search Engine Land