Personalised Recommendations in Ecommerce

Personalised recommendations are a powerful tool in ecommerce. Help consumers to navigate easily around websites, finding and purchasing the items they like

Source: Personalised Recommendations in Ecommerce | Modern Retail

3/4s of UK consumers check online reviews, TripAdvisor 2.5x more influential than Google

Source: 3/4s of UK consumers check online reviews, TripAdvisor 2.5x more influential than Google | Bdaily

One-third of UK online shoppers have posted a negative review

Britain is a nation of online complainers, a study has revealed. A survey of 2,000 adults found almost one-third of shoppers have left a negative review online. Of these, seven in 10 have complained

Source: One-third of UK online shoppers have posted a negative review, survey says | The Independent

85% of consumers disregard local reviews more than 3 months old – Search Engine Land

For those under 55, the majority of review consumption now occurs on smartphones.

Source: 85% of consumers disregard local reviews more than 3 months old – Search Engine Land

How Online Reviews Can Foster a Deeper Connection Between Brands and Consumers – Adweek

A more evergreen approach compared to social media posts.

Source: How Online Reviews Can Foster a Deeper Connection Between Brands and Consumers – Adweek

85% of Consumers Think Local Reviews Older Than 3 Months Aren’t Relevant – Search Engine Journal

A new study reveals the importance that consumers place on local reviews from other customers.

Source: 85% of Consumers Think Local Reviews Older Than 3 Months Aren’t Relevant – Search Engine Journal

Report: ‘Incentivized reviews’ effective for consumers and brands – Search Engine Land

While 58 percent of consumers were unaffected by the presence of an incentive, 42 percent were less willing to trust them.

Source: Report: ‘Incentivized reviews’ effective for consumers and brands – Search Engine Land

Majority of Customers Want Brand Responses to Online Reviews – Convenience Store Decisions

An Uberall study finds customers want personalized responses to online reviews. Brand feedback to customer comments is increasingly important to shoppers, a new study found. Uberall Inc. announced the results of its “Customer Review Report,” analyzing how shoppers evaluate brick-and-mortar store reviews online. For the study, Uberall commissioned a survey of more than 1,000 consumers […]

Source: Majority of Customers Want Brand Responses to Online Reviews – Convenience Store Decisions