Peter Sharkey looks at the enormous chasm between millennials’ monthly expenditure and the current state pension.
Source: Could millennials live on a state pension? | Norfolk and Suffolk Lifestyle News – Eastern Daily Press
Targeting young adults with the latest consumer products on the market doesn’t seem to be the great idea it once did, according to ad executives – because millennials are broke. This generation, born
Source: Why Millennials may not be an ideal target market for advertisers | The Independent
A growing body of evidence shows why Gen Y consumers aren’t ideal: because many of them are broke.
Source: Why Targeting Millennial Consumers Might Not Be Such a Hot Idea After All – Adweek
Social media encourages bad financial habits among millennials and Gen Zers, according to a new study by Charles Schwab.
Source: Social media is spoiling Millennial and Gen Z finances, Charles Schwab survey finds
A new study reveals millennials aren’t actually different from Gen X or Baby Boomers in how they spend their money — they just have less of it.
Source: Millennials kill industries because they’re poor: Deloitte study – Business Insider
According to the Wall Street Journal, new data show millennials are in “worse financial shape than every preceding living generation.” The most common response to this new reality is that millennials have been spoiled, and that is unquestionably true. Not only did their parents raise them in a much softer manner than parents of previous generations did, but millennials also grew up amid a technological revolution where everything became available the moment they wanted it. The concept of delayed gratification, or of looking at life in the longterm, is foreign to them. They never had to live that way.
Source: The real reason millennials are in such bad financial shape