Peter Sharkey looks at the enormous chasm between millennials’ monthly expenditure and the current state pension.
Category: Millennials Debt
Why Millennials may not be an ideal target market for advertisers
Targeting young adults with the latest consumer products on the market doesn’t seem to be the great idea it once did, according to ad executives – because millennials are broke. This generation, born
Source: Why Millennials may not be an ideal target market for advertisers | The Independent
Why Targeting Millennial Consumers Might Not Be Such a Hot Idea After All
A growing body of evidence shows why Gen Y consumers aren’t ideal: because many of them are broke.
Source: Why Targeting Millennial Consumers Might Not Be Such a Hot Idea After All – Adweek
Social media is spoiling Millennial and Gen Z finances, Charles Schwab survey finds
Social media encourages bad financial habits among millennials and Gen Zers, according to a new study by Charles Schwab.
Source: Social media is spoiling Millennial and Gen Z finances, Charles Schwab survey finds
Millennials kill industries because they’re poor
A new study reveals millennials aren’t actually different from Gen X or Baby Boomers in how they spend their money — they just have less of it.
Source: Millennials kill industries because they’re poor: Deloitte study – Business Insider
The real reason millennials are in such bad financial shape
According to the Wall Street Journal, new data show millennials are in “worse financial shape than every preceding living generation.” The most common response to this new reality is that millennials have been spoiled, and that is unquestionably true. Not only did their parents raise them in a much softer manner than parents of previous generations did, but millennials also grew up amid a technological revolution where everything became available the moment they wanted it. The concept of delayed gratification, or of looking at life in the longterm, is foreign to them. They never had to live that way.
Source: The real reason millennials are in such bad financial shape