Unlike other industries where e-commerce sales have disappeared, beauty consumption has partly shifted online or to drug stores, which are essential businesses.
Source: Americans are becoming their own beauticians while under Covid-19 lockdown
The future of consumer spending, decision-making and experiential shopping may well be impacting the desire for new and novel engagement and selling techniques.
Source: Is the Demise of the Direct Beauty Selling Model Upon Us?
In today’s world, men as women also try to look good, dress fashionably, be in trend and keep up with various new inventions. Already every man who follows fashion has got a vape for himself, which has many advantages over regular cigarettes and is also a cool addition to the style.
Source: Vaping As A New Stylish Accessory
Laurie is Mintel’s Senior Beauty Analyst based in Shanghai. She provides insights on the Chinese beauty market, consumer behavioural trends and new product development. July 09th, 2019 July 09th, 2019 South Korean beauty conglomerate Amorepacific recently announced its commitment to recycling 100% of its empty bottles by 2025.
Source: Mintel’s ‘Sub-Zero Waste’ trend rings true in Asia’s beauty sector
Celebrity styles and social media influencers are shaping the uptake of do-it-yourself hair dye by young British males.
Source: In-home hair colourants on the rise amongst 16-24-year-old men
The beauty industry has been talking about the men’s opportunity for years, but it finally seems like the category is hitting its groove.
Source: The Men’s Market Is Finally Having Its Moment – BeautyMatter
Experiential shopping, sensorial products and indulgence are high on the minds of consumers when looking for new and novel beauty buys. We take a look at how the world of indulgence is cosmetics is changing.
Source: Indulgence in Beauty: How Brands are Appearing Attractive
A few personal care brands that started with a focus on the male demographic have decided not to stop there. They want a piece of the women’s market, too.
Source: Why Men’s Personal Care Lines Are Now Launching Women’s Lines