From Household to Hygiene Products, Private Label Is Upending Omnichannel Landscape

From Amazon’s new skin care line to Chewy.com’s new private-label pet food, retailer branded products are no longer a niche online. CPG private label accounts for 3% of online dollar sales, up from 1.3% two years ago, and some categories—particularly household care and baby products—are caught in the crosshairs.

Source: From Household to Hygiene Products, Private Label Is Upending Omnichannel Landscape

How Amazon’s in-house brand biz measures up to rivals

Kohl’s and Target rely on private brands for a bigger slice of their revenue.

Source: How Amazon’s in-house brand biz measures up to rivals | AdAge

How independents can meet consumers’ private label desires

Consumers have embraced private label goods like never before. Here’s what’s moving, how one independent retailer builds private label and how others can get in on the game.

Source: How independents can meet consumers’ private label desires