From Amazon’s new skin care line to Chewy.com’s new private-label pet food, retailer branded products are no longer a niche online. CPG private label accounts for 3% of online dollar sales, up from 1.3% two years ago, and some categories—particularly household care and baby products—are caught in the crosshairs.
Source: From Household to Hygiene Products, Private Label Is Upending Omnichannel Landscape
Kohl’s and Target rely on private brands for a bigger slice of their revenue.
Source: How Amazon’s in-house brand biz measures up to rivals | AdAge
Consumers have embraced private label goods like never before. Here’s what’s moving, how one independent retailer builds private label and how others can get in on the game.
Source: How independents can meet consumers’ private label desires