Do consumers buy sustainable products? For years, brand managers have tried to understand why consumers say they intend to buy sustainable products, but when it comes to buying, they don’t. Coined as the attitude-behaviour gap , after several phases of investigations into consumer behaviour, from the theory of planned behaviour to the role of emotions in consumption, academia has somehow concluded to what the reason might be.
Laurie is Mintel’s Senior Beauty Analyst based in Shanghai. She provides insights on the Chinese beauty market, consumer behavioural trends and new product development. July 09th, 2019 July 09th, 2019 South Korean beauty conglomerate Amorepacific recently announced its commitment to recycling 100% of its empty bottles by 2025.
That’s rubbish! Survey finds 35 per cent of people lie about how much they recycle and 25 per cent fib about shunning their cars for bikes Survey was carried out by research firm Decision Technology on 2,497 UK adults Found out 87 per cent of people said they had recycled in previous seven days But in fact only 52 per cent really had done and was put down to ‘social boasting’ By Daily Mail Reporter Published: 21:01 EDT, 6 July 2019 | Updated: 21:01 EDT, 6 July 2019 Fed up with friends boasting about their green credentials?
Following our Global SOLA report, our recently published country specific mini-SOLAs for Australia, Canada, Sweden, the US and the UK examine ethical consumerism in the wine industry in greater detail Last month, we released our latest insights on the sustainable, organic, lower alcohol and alternative wine categories, under the title Global SOLA: Opportunities in sustainable, […]
New research suggests that over half (52 percent) of consumers in the UK and US want the fashion industry to become more sustainable, but 45 percent find it difficult to know which fashion brands are really committed to sustainability. According