The popularity of subscription based products such as beauty boxes and cooking kits are on the rise, a report has found – with more than two thirds of people saying they would be happy to switch to a subscription service for even every day essentials such as cleaning products and health supplements.
Source: Subscription services expanding into everyday items – The Scotsman
Fashion share services like Rent the Runway are on the rise. Here, experts reveal how the business model can help boost sales and buzz.
Source: How Brands and Retailers Can Benefit from Rental Services – Footwear News
Tien Tzuo was one of the first business leaders to predict the rise of the subscription economy. Now co-founder and CEO of Zuora, he forecasts how subscription services are set to disrupt every industry from aviation and energy to media and construction.
Source: The world subscribed: How tech firm Zuora is powering the subscription economy and the end of own | Cloud Computing | GigaBit
Amazon has left users scratching their heads after it launched horoscopes exclusively for Prime members. But instead of offering life advice, they’re rife with targeted marketing.
Source: Amazon is now using horoscopes to target Prime users with personalized products based on star sign | Daily Mail Online
Subscribing to Netflix, Amazon, or Hulu costs less than $15 a month — a bargain some might say. But there are still a lot of people who avoid that modest
Source: Study finds nearly 20 percent of consumers use someone else’s video streaming account
When Uber launched a new subscription service, it joined a long list of digital brands which have sought to drive loyalty using a subscription model.
Source: Uber Subscription Model Shows DTC’s Future | RetailTechNews
Businesses are entering a phase where, through subscriptions, cost-effective access to virtually unlimited resources is the new reality.
Source: Not Just For Consumers: The Subscription Economy Changes B2B