Category: Subscription Economy
Subscription services expanding into everyday items
The popularity of subscription based products such as beauty boxes and cooking kits are on the rise, a report has found – with more than two thirds of people saying they would be happy to switch to a subscription service for even every day essentials such as cleaning products and health supplements.
Source: Subscription services expanding into everyday items – The Scotsman
How Brands and Retailers Can Benefit from Rental Services
Fashion share services like Rent the Runway are on the rise. Here, experts reveal how the business model can help boost sales and buzz.
Source: How Brands and Retailers Can Benefit from Rental Services – Footwear News
The world subscribed: How tech firm Zuora is powering the subscription economy and the end of own
Tien Tzuo was one of the first business leaders to predict the rise of the subscription economy. Now co-founder and CEO of Zuora, he forecasts how subscription services are set to disrupt every industry from aviation and energy to media and construction.
Amazon is now using horoscopes to target Prime users with personalized products based on star sign
Amazon has left users scratching their heads after it launched horoscopes exclusively for Prime members. But instead of offering life advice, they’re rife with targeted marketing.
Study finds nearly 20 percent of consumers use someone else’s video streaming account
Subscribing to Netflix, Amazon, or Hulu costs less than $15 a month — a bargain some might say. But there are still a lot of people who avoid that modest
Source: Study finds nearly 20 percent of consumers use someone else’s video streaming account
New study: How subscriptions become indispensable to consumers’ lives
Uber Subscription Model Shows DTC’s Future | RetailTechNews
When Uber launched a new subscription service, it joined a long list of digital brands which have sought to drive loyalty using a subscription model.
Source: Uber Subscription Model Shows DTC’s Future | RetailTechNews
Not Just For Consumers: The Subscription Economy Changes B2B
Businesses are entering a phase where, through subscriptions, cost-effective access to virtually unlimited resources is the new reality.
Source: Not Just For Consumers: The Subscription Economy Changes B2B
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