Pet owners are tending to their animals’ wellbeing ever more scrupulously – spending $125bn a year globally (Euromonitor, 2019), a 31% increase since 2013 – as we outline in Humanising Animal Care: Pet Expo 2019. A wave of retailers is responding to the opportunity by seducing devoted pet parents with in-store attractions and services.
Source: Shops for Doting Pet Parents | Stylus
Spending in the fast-growing category is expected to reach $281 billion in North America by 2023 as owners increasingly treat their animals as family members.
Source: Retailers cash in on premium pet product sales | Grocery Dive
Millennials are putting off marriage and having children, but turning to pets to “fill that void,” according to Purina.
Source: Pet care industry grows, as millennials elevate pets – Business Insider
RIP, Grumpy Cat — and the era of the mass pet influencer.
Source: Why brands aren’t looking for the next Grumpy Cat | PR Week
Dogs like Holden the Golden are just some of the thousands of owner-pup partnerships capitalizing on the lucrative new opportunities available through social media.
Source: Dogs of Instagram are social media influencers | Raleigh News & Observer
People’s growing affinity with their pets is driving demand for premium pet care products, with Asia-Pacific as the fastest growing market for consumer spending in household and pet care.
Source: Humanisation drives sales worldwide , Pet Trade News & Events from Pet Business World UK
Americans spend $75bn on their pets each year. What do the pets give in return?
Source: The truth about cat and dog owners | Financial Times