Pet owners are tending to their animals’ wellbeing ever more scrupulously – spending $125bn a year globally (Euromonitor, 2019), a 31% increase since 2013 – as we outline in Humanising Animal Care: Pet Expo 2019. A wave of retailers is responding to the opportunity by seducing devoted pet parents with in-store attractions and services.
Category: Pet Care
Retailers cash in on premium pet product sales
Spending in the fast-growing category is expected to reach $281 billion in North America by 2023 as owners increasingly treat their animals as family members.
Source: Retailers cash in on premium pet product sales | Grocery Dive
The $225 billion pet care industry is exploding, as millennials delay marriage and babies while turning to pets to ‘fill that void’
Millennials are putting off marriage and having children, but turning to pets to “fill that void,” according to Purina.
Source: Pet care industry grows, as millennials elevate pets – Business Insider
Why brands aren’t looking for the next Grumpy Cat
RIP, Grumpy Cat — and the era of the mass pet influencer.
Source: Why brands aren’t looking for the next Grumpy Cat | PR Week
Dogs of Instagram are social media influencers
Dogs like Holden the Golden are just some of the thousands of owner-pup partnerships capitalizing on the lucrative new opportunities available through social media.
Source: Dogs of Instagram are social media influencers | Raleigh News & Observer
Humanisation drives sales worldwide
People’s growing affinity with their pets is driving demand for premium pet care products, with Asia-Pacific as the fastest growing market for consumer spending in household and pet care.
Source: Humanisation drives sales worldwide , Pet Trade News & Events from Pet Business World UK
The truth about cat and dog owners
Source: The truth about cat and dog owners | Financial Times
PatchCast: Meet Wilmington’s Favorite Influencers — They’re Dogs | Wilmington, MA Patch
Stacey Walsh joins the PatchCast to talk about her dogs’ journeys from humble beginnings to bona fide social media influencers.
Source: PatchCast: Meet Wilmington’s Favorite Influencers — They’re Dogs | Wilmington, MA Patch
Raising kids is so expensive in America that millennials are prioritising their pets instead and dropping up to $400 on designer dog clothes | Business Insider
Millennials love their dogs – so much that they’re willing to spend more than $US400 on clothes for them.
Pet Owners Prefer to Snuggle with Their Pets, Not Partners, on Valentine’s Day
PetFirst Pet Insurance asked its policyholders about their cuddle plans for the holiday.
Source: Pet Owners Prefer to Snuggle with Their Pets, Not Partners, on Valentine’s Day
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