With social media upending traditional relationships with consumers, companies appealing to Gen Z have to follow their lead.
Category: Consumer World
The Great Teen Girl Activist Army of Gen Z
‘Every kid wants to be an influencer’: Why TikTok is taking off with Gen Z
Marketers and publishers are still trying to get a handle on why TikTok is so popular among Gen Zers. Six Gen Z marketing consultants and entrepreneurs give their take.
Source: ‘Every kid wants to be an influencer’: Why TikTok is taking off with Gen Z – Digiday
Opinion: Why brand purpose is the way to our Gen Z hearts (and wallets)
As Gen Zers, we care deeply about what we—and corporations—are doing to better our world.
Source: Opinion: Why brand purpose is the way to our Gen Z hearts (and wallets) | Ad Age
Gen Z, Millennial Trust Friend And Family Recommendations More Than Influencers
Fluidity, creativity, exclusivity is what young shoppers want
Fluidity, creativity, exclusivity is what young shoppers want, but classic demographic-based marketing won’t help brands find them.
Source: Young Consumers Marketing Demographics Don’t Work, Study Says – WWD
Gen Z Consumers Prioritize Original Content in Buying Decisions, Vice Media Study Shows
The results of a new study conducted by Vice Media Group for Ontario Creates — the government agency that provides potential funding and economic development opportunities for the province’s creative industries — focus on how Gen Z discovers, consumes and shares culture content, including music, film, television, art, lifestyle, gaming and literature.
Source: Gen Z Consumers Prioritize Original Content in Buying Decisions, Vice Media Study Shows | Billboard
The 15 Wellness Trends Young Consumers Are Most Interested In
Gen Z, millennials: It’s ’embarrassing’ to rely on parents for money after 27
Will Netflix’s ‘Rocko’s Modern Life’ Movie Keep Millennials Subscribed?
The streaming wars are here, and nostalgic millennials are already winning.
Source: Will Netflix’s ‘Rocko’s Modern Life’ Movie Keep Millennials Subscribed?