Marketers and publishers are still trying to get a handle on why TikTok is so popular among Gen Zers. Six Gen Z marketing consultants and entrepreneurs give their take.
Source: ‘Every kid wants to be an influencer’: Why TikTok is taking off with Gen Z – Digiday
As Gen Zers, we care deeply about what we—and corporations—are doing to better our world.
Source: Opinion: Why brand purpose is the way to our Gen Z hearts (and wallets) | Ad Age
Fluidity, creativity, exclusivity is what young shoppers want, but classic demographic-based marketing won’t help brands find them.
Source: Young Consumers Marketing Demographics Don’t Work, Study Says – WWD
The results of a new study conducted by Vice Media Group for Ontario Creates — the government agency that provides potential funding and economic development opportunities for the province’s creative industries — focus on how Gen Z discovers, consumes and shares culture content, including music, film, television, art, lifestyle, gaming and literature.
Source: Gen Z Consumers Prioritize Original Content in Buying Decisions, Vice Media Study Shows | Billboard