Gen Z Consumers Prioritize Original Content in Buying Decisions, Vice Media Study Shows 

The results of a new study conducted by Vice Media Group for Ontario Creates — the government agency that provides potential funding and economic development opportunities for the province’s creative industries — focus on how Gen Z discovers, consumes and shares culture content, including music, film, television, art, lifestyle, gaming and literature.

Source: Gen Z Consumers Prioritize Original Content in Buying Decisions, Vice Media Study Shows | Billboard